Decision-ready insight for founders.
I design and lead qualitative research studies that uncover what’s actually driving user behavior- so you can make clear, confident product and messaging decisions.
Most teams know what users are doing—but not why.
This leads to:
This work surfaces the thinking behind user behavior- so you can see where product, messaging, and experience are misaligned, and what to change.
Engagements are focused, time-bound, and typically begin at $5,000.
A structured study designed to uncover what’s actually happening beneath user behavior- so you can make decisions from actual insights.
This often includes comparing how different user segments experience your product (e.g. power users vs disengaged users) to identify what’s driving engagement, hesitation, and drop-off.
• The gap between perceived and actual value
• Where users hesitate—and why
• What’s driving retention vs disengagement
But those show what’s happening- not why.
This work uncovers the thinking behind user behavior, so decisions aren’t based on assumptions.
• Behavioral patterns not visible in analytics
• The reasoning behind user decisions
• Where messaging breaks down
• Clear direction for product and positioning
Consumer App
Insight
Users weren’t lacking interest, they weren’t seeing the core value early enough.
Result
• Refined positioning
• Clear onboarding direction
• Product decisions aligned with actual user behavior
“Stephanie’s work gave us clear direction on our messaging and product decisions incredibly valuable for our next stage. We also appreciated how she kept things moving quickly throughout the process.”
— Founder, Consumer App
Live Intercept Research (NYC)
Real-time, on-site interviews capturing immediate reactions, motivations, and behavior.
Includes:
• On-site recruitment
• Live interviews
• Rapid synthesis
• Early to growth-stage startups
• Consumer and community products
• Founders preparing for scale or repositioning
Most teams rely on:
→ This reveals what’s actually happening beneath the data.
Book a strategy call to determine if this is the right fit for your stage.